Having been pleased by the intense tapasya performed’ here by Raibhya Rishi and Som Sharma. Lord Vishnu appeared before them. On rishi’s insistence he showed his illusion (Maya) to them in various forms.
After watching all about Maya the Rishi requested Lord Vishnu to free all bings from the bondages of maya. Loard Vishnu then told Rishi that since he did tapasya by controlling all the senses therefore this sacred place will be called Hrishikesh and during kaliyuga my incarnation will be known by the name of Bharat. Who ever will live in Hrishikesh observing all religious disciplines and visit Bharatji’s temple after taking bath in the sacred Mayakund will be freed from all the worldly bondage.
Some 1211 years ago on the day of Basant panchmi jagadguru Shankracharya installed the presiding deity in the temple. It is also belived that if any pilgrim on Akshya Tritya takes 108 parikramas of the temple, he or she will get the pilgrimage to Badrinath.
Lord Hrishikesh known as Shri Bharat Ji Maharaj is different from Ram’s younger brother. He is known by the name of Bharat because he is the incarnation of Lord Vishnu, the preserving force, holding Shankh, Chakra, Gada and Padam in his four hands.